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Search results for “digital media”
New data shows Facebook & Google ads effectiveness is fueled by TV advertising
06/17/2020
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5:53:15 PM
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Consumers who clicked on an online ad or visited the advertisers’ website, watched on average 39% more TV ads by that advertiser in the previous week than users who did not.
OTA releases holiday big data report; Korea-China air routes double | Daily Brief
07/13/2020
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11:40:53 PM
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Chinese regulator suspended an Air China route between Moscow and Beijing for one week due to passenger infection; Unlimited flight passes account for just a small fraction of airline's income.
Accor works on a domestic travel recovery promotion in China
06/23/2020
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5:01:50 PM
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Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.
Expedia is matching advertising spend by travel-related businesses
07/03/2020
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4:25:41 PM
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Budgets worth more than $1 million will see a match that leans “much more” toward 100%.
Alibaba Fliggy names new head; Fosun-invested customized travel firm collapses | Weekly Review
06/21/2020
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10:34:34 AM
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Indonesia planned travel bubble with China, Japan, and Australia; China Eastern Airlines partners with Trip.com Group to launch a new airline.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Barry Diller calls for an end to ‘absurd’ earnings guidance
06/08/2020
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9:27:35 PM
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You cannot predict the future. Full stop.
Booking loses $130M in selling Trip.com stake; Hyatt occupancy rises in China | Daily Brief
05/09/2020
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12:19:14 AM
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45% of Chinese travelers plan to visit Vietnam this year; Hyatt Hotels' occupancy in Greater China have gradually improved.
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